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Amazon Fresh stores also sell Morrisons-branded products in line with its partnered delivery service. These own-label brands include 'Amazon Fresh' and 'By Amazon', as well as the 'Our Selection' premium sub-brand range. The store stocks a lower proportion of own-label products on its shelves compared with other supermarkets, according to ESA Retail. The Amazon Fresh store we visited sells mostly food and some everyday essentials such as personal hygiene products and laundry detergent.

What are prices like at Amazon Fresh stores?

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Your debit or credit account, depending on the payment method you selected, will then be billed accordingly. Harry received a receipt via email around 30 minutes after leaving the store, but don't panic if you're waiting longer than this: Amazon told us that customers will be emailed receipts within a few hours of their store visit.

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At Amazon, we spend the vast majority of our time thinking about improving the experience for the 99.9% of well-intentioned customers.' In response to the red onion that Harry wasn't charged for, Amazon told us: 'Just Walk Out technology is highly accurate.

When you're ready, simply leave the store and wait for your receipt to come through. Once you've scanned the QR code at the store entrance, you're free to walk in and start shopping, using your own bag or one of Amazon's free paper bags. To get into the store you need to create an Amazon account (if you haven't got one already), download the Amazon app, choose the account or card you want your shopping to be billed to and generate a unique QR code. Shopping at an Amazon Fresh store is an entirely different experience from visiting your local Tesco or Sainsbury's.